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The Franklin News-Post
P. O. Box 250
310 Main Street, SW
Rocky Mount, Virginia 24151
Fax: 540-483-8013

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Taco Bell coming to Rocky Mount
New Mexican restaurant expected to open in September
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Photo by Morris Stephenson: Town crews worked last week on the lot where Taco Bell will be built on Marketplace Drive beside Bojangle’s in Rocky Mount. The new fast food restaurant should open in September.

Wednesday, June 11, 2014

By KEN BRADLEY - Staff Writer

Rocky Mount is getting its most-requested fast food franchise.

Taco Bell franchisee Tacoma Inc., based in Martinsville, will start work on a site on Marketplace Drive next week with an expectation it will open in the fall.

The restaurant will be located directly behind Bojangle's, near the intersection of Marketplace and Old Franklin Turnpike.

Rocky Mount Town Council cleared the way for the development Monday, accepting a short street into the public road system to provide Taco Bell customers with two ways in and out of the restaurant.

"Taco Bell is the franchise restaurant more people have asked for than any other in recent memory," said Assistant Town Manager Matt Hankins. "The addition of another restaurant, along with other new retail stores opening this year, shows that franchisees and owners continue to believe in Rocky Mount's growth and potential."

Tim Reith, president of Tacoma, said the Taco Bell restaurant will contain about 2,500 square feet and will employ between 40 and 50 people. 

"It will serve breakfast, lunch and dinner," Reith said.

Reith added that Tacoma has been trying to get into the Rocky Mount market for over a decade and finally found the right time and location.

The menu includes, tacos, burritos, quesadillas, nachos, other speciality items and a variety of "Value menu" items.

Reith said the new Taco Bell in Rocky Mount is expected to open in September.

Tacoma Management Inc. currently has 20 Taco Bell restaurants in Virginia. The Rocky Mount location will be its 21st, Reith said.

Taco Bell has 5,600 restaurants nationwide, 350 franchises and 150,000 employees, according to the company's website.

In other matters Monday night, council:

• Increased the cost for curb and gutter projects to $60 per foot from the current $25 per foot, effective July 1.

•Agreed to hire Hill Studio of Roanoke to update the town's comprehensive plan at a cost of $37,000. The update is required by state code every five years.

•Approved a request by Franklin County High School senior class to hold the Eagle Price 5K/10K on Saturday, Sept. 27. The races will be along streets in Rocky Mount that were approved by Rocky Mount Police Chief David Cundiff.

•Sent a request by a town citizen to keep chickens on his property to the planning and zoning commission to study and send back to council a recommendation. To allow town residents to have chickens, the town's zoning ordinance would have to be amended.

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Robert Deatherage - Asst. Commonwealth Atty - Click for Website
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Harvester Center - Town of Rocky Mount - Click for Website
Angie McGhee-Quality Realty - Click for Website
PHOEBE NEEDLES - Click for Website