The Franklin News-Post|
P. O. Box 250
310 Main Street, SW
Rocky Mount, Virginia 24151
|Harvester opens tonight with Levi Lowery|
Photo by Morris Stephenson:
A section of Franklin Street was paved this week in preparation for tonight’s (Friday) opening of the Harvester Performance Center across from the farmers’ market. Old asphalt was removed Tuesday with the new surface going into place on Wednesday. The new asphalt extends along Franklin Street from College Avenue to Floyd Avenue.
Friday, April 11, 2014
By K.A. WAGONER - Staff Writer
The new Harvester Performance Center in Rocky Mount has sold more than $52,000 in tickets before its doors are even open.
Those advance ticket sales bode well for the new performance center, as most music fans wait until a couple of weeks before a concert to purchase tickets for general admission shows.
The advertising campaign began last week, creating a bump in ticket sales, according to Matt Hankins, assistant town manager.
"Our advertising is paying dividends even this early," Hankins said. "We've had good results, better than I expected. Many people are buying tickets to two, three and even four shows at a time."
The performance center opens today with Levi Lowery and local musicians Scott Forry and Justin Arnett of Barefoot West.
Despite the rainy weather on Monday, which delayed paving and concrete work on sidewalks and entrance, the center will be functional inside and out.
"It won't be completely finished, but it will be close," Hankins said. "We will be ready to provide the best guest experience we can for our community and our visitors."
The opening has created a lot of interest in the community, Hankins said. The town held a training session last week for 35 volunteers, and local merchants are interested in promotions in conjunction with the performance center.
"The creation of the center has been fun. Now, the real work begins," Hankins said. "Now, we are focused on going forward, filling the seats and drawing people in to visit shops and dine in Rocky Mount."
Another step in moving forward is booking more performers, like the Marshall Tucker Band, set to perform at the center on Sept. 11.
With its definitive blend of rock, rhythm and blues, jazz, country and gospel, the Marshall Tucker Band has spawned hits like "Heard It In a Love Song," "Fire On The Mountain," "Can't You See" and "Take The Highway." The band has earned seven gold and three platinum albums during its 40-year musical career. During the 90s, the Marshall Tucker Band scored four hit singles on Billboard's country chart and one on Billboard's gospel chart.
Other scheduled performances at the Harvester include a wide variety of musical genres, including classic country, reggae, folk rock, Southern rock, beach music and pop. Artists scheduled to appear in April include the Indigo Girls on the 24th, Jerry Douglas on the 25th, Carolina Chocolate Drops on the 26th and Rodney Crowell on the 29th.
Also, The Wailers on May 9, Toad the Wet Sprocket on May 30, The Smithereens on June 13, Restless Heart on May 26, The Catalinas on July 3, Ty Herndon on July 24, The Mavericks on Aug. 6, The Lost and Found on Aug. 16, Gary Puckett & Union Gap on Sept. 17, and The Embers on Oct. 16.
Seating is general admission. Ticket prices range from artist to artist and can be found on the Harvester website at www.harvester-music.com.