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The Franklin News-Post
P. O. Box 250
310 Main Street, SW
Rocky Mount, Virginia 24151
Fax: 540-483-8013

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Record $50,000 pledge to UW part of challenge

Friday, February 7, 2014

In an effort to push the fundraising thermometer to the top, an anonymous donor has pledged $50,000 to United Way of Franklin County (UWFC) if the community can raise $25,000 more by April 15.

"We are blown away," said UWFC Board President Roy Enslow. "This is a huge act of generosity that may help us reach a goal that has been elusive for the past several years."

Enslow said the $50,000 donation is the largest gift from a single entity that UWFC has ever received.

Staff projected in December that the 2013 campaign would reach $309,000 -- $66,000 short of the $375,000 fundraising goal.

The anonymous donor came forward and offered the funds as a way to stimulate giving and help the organization reach its goal.

Since then, the projection has fallen a bit as a result of smaller than expected industrial campaigns, said Nancy Bell, UWFC executive director.

"But it continues to fluctuate as new campaigns are turned in," she said. "A few groups increased their campaigns significantly over last year. The tally changes almost daily."

Bell said the $50,000 in match funding will lend a "significant boost" to 2013's final total and for some new initiatives United Way is planning. These include bringing more volunteers to the table and actively seeking grants for several community initiatives -- particularly in the areas of health and financial stability.

"If we all do our part, we can reach the $25,000 fundraising goal by April 15 and double every dollar for a total of $75,000," said Enslow. "We are very fortunate that a benefactor is willing to make so large an investment in Franklin County."

To reach the goal by April 15, Bell said, "Everyone is encouraged to participate. No amount is too small."

To make a donation to the $25,000 match campaign, contact the United Way office at 540-438 4949 or mail a check to UWFC, P.O. Box 446, Rocky Mount VA 24151. A donate button on the UWFC website is available also at

United Way of Franklin County raises and allocates funds in support of the nonprofit agencies that enhance the independence and quality of life for Franklin County citizens. The organization strives to be an important community impact leader by engaging partners to advance the common good for all individuals and families in Franklin County through education, income stability and healthy lives.

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