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The Franklin News-Post
P. O. Box 250
310 Main Street, SW
Rocky Mount, Virginia 24151
Fax: 540-483-8013

The Willard Companies - Click for Website
New brewery coming to Franklin County
Chaos Mountain Brewing taking shape inside former bed factory
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Courtesy Photo: Workers have been busy since last fall renovating the interior of the old SleepSafe Beds facility in Callaway for the new Chaos Mountain Brewery, installing floor drains, framing rooms and staging equipment. 

Wednesday, January 29, 2014

A new brewery will soon open inside the former SleepSafe Beds facility in Callaway.

Chaos Mountain Brewing is set to open next month in the former factory on on Dillon's Mill Road.

Once open, the microbrewery will be capable of producing 2,500 barrels of beer in the first year, eventually creating 20-25 new jobs, according to owner Joe Hallock.

The $1 million plus, 20,000-square-foot project will eventually feature eight to 12 varieties of beer, bottling facility, cold storage and office space. It will include a tasting room, open to the public within view of brewing tanks, Hallock said.

"Chaos Mountain is part of a growing microbrewing industry in the Roanoke region and across Virginia," said Hallock. "The East Coast is several years behind the West Coast in the growth of the craft beer industry. This part of the state is within two days shipping to 75 percent of the United States. We see a lot of potential in the Roanoke region and the Mid-Atlantic."

"Originally we were going to name the brewery after Cahas Mountain, where the building is located," Hallock added. "But we realized Chaos was a more fitting name. It lends itself to more interesting beer names and, as we like to say, 'Chaos is brewing!'"

Workers have been busy renovating the interior, installing floor drains, staging equipment and framing rooms. Hallock and his wife, Wendy, are doing much of the work themselves, joined by son, Ben.

The brewery has space for 30 tanks, each holding 30 barrels of beer. The plant will have a long-term production capacity of 25,000 barrels per year, or more than 325,000 cases of bottled beer per year.

The brewery will use a well as its water source. The water has been tested as high quality and essentially neutral, negating the need to remove anything from the water, Hallock said.

The Franklin County Board of Supervisors provided financial assistance to the project, which also is receiving assistance from the Roanoke Regional Partnership and Virginia Jobs Investment Program. 

We are proud to have a company like Chaos Mountain Brewing opening in Franklin County," said Franklin County Board of Supervisors Chairman David Cundiff. "As the second brewery in the county, this announcement proves that this community is an advantageous place for entrepreneurs, especially craft brewers, to locate and grow their businesses."

Chaos Mountain is the second brewery in Franklin County. Sunken City Brewing Company opened last year at Westlake.

Brewing beer is big business. There are more than 40 breweries in Virginia, a 25-percent increase in the past two years, according to the Roanoke Regional Partnership. In the Roanoke region alone, there are five microbrews and 11 within an hour of Downtown Roanoke.

"Chaos Mountain has recognized that the Roanoke Region offers craft breweries a host of advantages, starting with quality water and low costs of doing business," said Ann Blair Miller, director of project management for the Roanoke Regional Partnership. "As Chaos Mountain looks to future growth, it's also important to be within a day's truck drive of two-thirds of the U.S. population. And our region's outdoor-oriented culture typically draws fans of microbrews."

The Roanoke Regional Partnership markets Alleghany, Botetourt, Franklin and Roanoke counties, Roanoke, Salem and Vinton to new and expanding industry.  Since 1983, the partnership has assisted expansions and locations representing $1.4 billion in new investment and 14,000 direct new jobs in the region.

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