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The Franklin News-Post
P. O. Box 250
310 Main Street, SW
Rocky Mount, Virginia 24151
Fax: 540-483-8013

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UW allocates more funding as fundraising improves
This year’s allocations top last year by $25,000
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Photo by Charles Boothe: The UW sponsored a campaign kickoff at the farmers’ market last fall during which UW board president Roy Enslow (far right) and campaign coordinator Andre Peery (far left) accepted a donation from Franklin Community Bank.

Wednesday, January 15, 2014

More than 15 nonprofit agencies are getting some good news in the mail this week.

Based on fundraising projections from staff, the board of directors for United Way of Franklin County is allocating $175,000 for distribution among those local agencies in 2014.

This is up more than $25,000 over last year's allocations and returns most of the partner agencies to 2011-12 funding levels, according to United Way staff.

"Last year was a difficult year for fundraising," said UW Executive Director Nancy Bell.

Allocations in 2012 dipped to $149,000.

"This year we had the added advantage of more personnel doing the fundraising, along with a number of proactive measures on the part of the board of directors," she said.

Bell, who joined United Way of Franklin County in November, said having a team in place and out in the community made the difference.

"People were very generous this year," said Roy Enslow, president of the United Way Board of Directors. "Some new doors were opened, and those who have been with us were more generous than ever."

Staff has projected a $309,000 campaign, but only about $189,000 has been collected to date.

Enslow said he feels hopeful about the organization's ability to increase its fundraising objectives in the future.

"While we did not meet our goal of $375,000 in 2013, the amount raised increased substantially from 2012," he said. "Understandably, the board has elected to take a conservative approach this year and wait on collections to determine if any additional funds will be released to partner agencies in 2014."

Nearly $250,000 in funding was requested of United Way by partner agencies for 2014, and Enslow said the board would have liked to fund them all at that amount.

"The work these agencies do every day is phenomenal," he said.

"Making sure the community understands the impact of their donations will help us keep the momentum going," Bell said. "Our fundraising cycle never ends, and donations can be made at any time."

Bell urges anyone who cares about quality of life in Franklin County to continue to give throughout the year, noting that the agencies serve nearly 25,000 people every year.

"This winter in particular has created numerous new requests for fuel assistance," she said. "Need has never been greater, and you will be doing your part for those less fortunate than yourself by sharing what you can with those in desperate need of help."

Organizations receiving funding include: the American Red Cross, Blue Ridge Legal Services, Carilion Hospice Services of FC, Children's Advocacy Program (CASA), CONTACT, Family Service of the RV, Franklin County Perinatal Education Center, Free Clinic of Franklin County, Friends of the Family Resource Center, Helping Hands, Piedmont Community Services, Roanoke Valley Speech and Hearing, STEP, Stepping Stones Mission, Voice of the Blue Ridge and the YMCA.

Donor designations typically include additional nonprofit agencies, including all fire and rescue squads in the county, Bell said.

"We continue to collect the designated funds as well," she added.

Agencies will begin receiving their checks in March. Meanwhile, donations can be made online at, through mail at P.O. Box 446, Rocky Mount, in person at 335 S Main Street, or by calling 540-483-4949 with a credit card number.

United Way of Franklin County raises and allocates funds in support of the nonprofit agencies that enhance the independence and quality of life for Franklin County citizens. The organization strives to be an important community impact leader by engaging partners to advance the common good for all individuals and families in Franklin County through education, income stability and healthy lives.

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