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The Franklin News-Post
P. O. Box 250
310 Main Street, SW
Rocky Mount, Virginia 24151
540-483-5113
Fax: 540-483-8013

School board approves signs inside football stadium
The booster club will sell ads to support high school team
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Staff Photo by Steven Marsh: Advertisements like these at W.W. Naff Jr. baseball field at Benjamin Franklin Middle School will now be allowed on the fence surrounding the high school football field.

Wednesday, November 14, 2012

By K.A. WAGONER - Staff Writer

Businesses will soon get a chance to advertise on the Franklin County High School football field.

The school board approved a proposal Monday night to allow the Franklin County Football Club to place signs on the fence around the football field to raise money to support the sports program.

The success of the program will be reviewed in one year, and the signs must meet the approval of the athletic director and school administration if any advertisement should be considered inappropriate to display in a high school venue.

The signs will be 3-feet tall and 5-feet wide and made of an aluminum composite material, according to David Church with the football booster club. The signs will be affixed to the fence that surrounds the field year round.

"The football club will work with the athletic department and school administration to ensure maximum exposure for the advertiser, while ensuring the signs are planned in a manner as to not detract or diminish from the fans viewing and game experience," Church said.

The money raised by the program will be used to support the football team and supplement the cost of improvements for the football field in conjunction with the athletic department, he added.

"The monies we raise will benefit all sports," he added. "With the cost of equipment rising and the likelihood that the school's operating budget will continue to be stagnant or decrease, the football club, as all booster clubs, is an important part of maintaining the quality of our athletic programs and fields."

The high school band benefits from the sale of concessions at football games, and the cheerleading squads benefit from the program sales at games, Church said. The Franklin County High School baseball club and softball club have signs on the fences bordering their fields, he added.

Contracts will be developed with each advertiser, specifying the cost and terms of the contract, Church said.

Board Chairman Ed Jamison said the opportunity to participate in the advertising program will be available to all sports teams that play on the field, including the boys' and girls' soccer teams.

The football season begins in August and ends in November, while the soccer season begins in March and ends in May.

"The signs would remain on the fence all year long," Jamison said, "so other teams should be allowed to participate equally," if the booster clubs wish to get involved.

The vote to approve the advertising proposal passed 7 to 1, with Snow Creek school board member G.B. Washburn casting the dissenting vote.

 
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